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APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!& Nbsp; & nbsp; & nbsp; & nbsp; China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Li Ning said: & nbsp; "Although Nike did in the world, but we do not need to develop according to its mode." & nbsp; Internal Nike revealed that this year to adjust the policy of the Chinese market, the Chinese market from the first competitor to Adidas, Li Ning. & Nbsp; Recently, af Cheap jordans online air jordan 11 blackout for sale ter Nike in the domestic launch of 100 yuan, 400 yuan of low-cost marketing strategies frustrated died down; Adidas in Beijing, Shanghai and other cities to launch street basketball; Li Ning, the company claims as the French gymnastics team a foreign sports teams, historic clothing to wear Li Ning China went to the Olympics, which will compete all Chinese sporting goods market into an unprecedented climax stage. & Nbsp; sporting goods industry knows that the success of any sports promotion has three impassable indicators: spokesperson, price, features segmentation. & Nbsp; image Endorsement: Nike, Adidas mature, "Li Ning" Fashion & nbsp; Last month, the central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results in the eyes of consumers is Adidas A mature male image, but the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. & Nbsp; from several brand image promotion to compare, Nike more emphasis athlete, he adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. & Nbsp; Li Ning is quite influential international athlete image. So his high awareness, brand value considerably, so that makes it jordan 3 katrina 2018 a good start. On the other hand, a single from the Li Ning brand literally, it is easy to make people think of gymnastics, you will think it is gymnastics supplies professional brand. This is Li Ning as their brand ambassador of incompleteness. Therefore, when Li Ning slogan launched many leisure products, proposed that "I exercise I exist," Qu Ying hired in 1999 as its spokesperson, trying to put it pulled away from the Li Ning brand personal image. From marketing and brand long-term survival, this is undoubtedly a wise move. & Nbsp; Li Ning brand promotion strategy is "grass-roots program," which is, and Nike, Adidas "pyramid promotion strategy," the fundamental difference that the first root deeply rooted to the consumer ranks, absorb nutrients, and through their own efforts so that consumers scale, so that they have gained more room for development. & Nbsp; With the retirement of Jordan, Nike's expansion stagnated. But in recent years, Adidas began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. & Nbsp; with Nike, Adidas, which has a success story compared to international brands, Li Ning brand also is in the "my daughter grow into the early" stage. As can be seen, Li Ning brand spokesperson promotion is more vague, weak affinity public, unlike Nike, Adidas put its brand image gestures and details of life, family members as a means of plump their idol affinity. Stir through the media repeatedly, this is a common problem of domestic brand spokesperson. & Nbsp; different marketing positioning temporarily complementary & nbsp; In the country, from the first half of the market situation, Li Ning brand accounts for 50% of the sp buy cheap jordans online orting goods market share, accounting for about 30 percent of Nike, Adidas, accounting for about 10%, the other a twenty domestic and foreign brands contract accounted for about 10%. & Nbsp; According to several domestic and international major sporting goods sales agents told reporters that last year, Nike's sales in China to about 300 million yuan, Adidas has billions of dollars, while Li Ning has reached 700 million yuan. Adidas marketing department, said Gu Yin, 1999 Adidas income in China is no longer a loss, reach fair preservation. However, according to Jiangsu and several provincial sporting goods sales agent computing, Nike and Adidas now because of the huge promotion and other costs, and may also belong to a loss of market foreshadowing stage. & Nbsp; Nike and Adidas in the world have some different marketing strategies, such as in China, Nike launched the "I have a dream" campaign, Adidas has also cities nationwide million people held for street basketball and performances, encourage young people to become more involved in sports activities, through sports activities closer to his dream of a star. This activity is a certain Chinese characteristics, and encourage Chinese youth more involved in, which is not used in many foreign countries. Li Ning also recently launched its own Olympic spokesperson - Chinese gymnastics team main players Li Xiaopeng, and Olympic star card launched in marketing activities, fully integrate their product discounts. & Nbsp; Li Ning and Nike target consumers still have a certain distinction, Nike more pursuit of sports, some sports category, sports items appear, but Li Ning is more casual, in a public, to a Species sports image appears, not specifically for a particular sport does not coincide, so their market positioning, target consumer groups in the present situation is not strong competitive, there are complementary. jordans on sale online But considering the strategic future battle is inevitable, a market leader will be only one. & Nbsp; reached the Chinese market this month, American basketball sports brand Converse and Nike, Adidas different strategy, it has chosen domestic fashion spokesperson - Xu Jinglei, Alec. It is policy in many ways exactly the same down with Li Ning, Li Ning brand is expected to be the most direct competitor. & Nbsp; specialization, localization will be the key to competitiveness & nbsp; from the current market, in early 1999, Nike launched 100 yuan to 400 yuan low-priced sports clothing and shoes of various marketing strategies, it has died down. Nike did not expect this move to expand the target consumer group not only failed, but also the risk of losing the original high-level consumer groups, many vendors and fierce market feedback shows that Chinese people wear Nike is the pursuit of high-priced fashion, high to low price, Chinese consumers will think is their own brand of denial that failed marketing strategy. & Nbsp; analysis of international brands in the domestic market promotion of frustrated phenomenon, Nike Chinese company had sports marketing director Xia Song believes that another reason is not able to meet domestic consumer spending and consumption habits. For example, many people in the dance aerobics Gymnastics does not wear clothing. & Nbsp; In comparison, the current stage of Li Ning price is more suitable for Chinese consumer spending power. Li Ning is currently the most expensive shoes, but also more than 300 yuan, but the future is concerned, with the improvement of the sporting goods market matures and consumer spending power, the technological content of products, even though Li Ning sponsored product quality to achieve the French gymnastics team, which product price upside is limited, and Nike, Adidas is almost the same price competition cheap foamposites , the market can accept, is still unknown, the product yield margin increased space will be suppressed. & Nbsp; extremely delicate Chinese market & nbsp; When According to Wang Bao Qiang Chinese Football Industry Development Corporation, Ford Marketing Manager motion analysis, international brands to enter China is not the 1980s because of its functional subdivision, professional and win the consumers, people like them, and Is the blind pursuit of these brands, at that time a considerable number of domestic consumers only willing to wear only on special public. With the improvement of living standards of the time, the movement has become part of their life, consumers will begin to consider whether these international brands for their own movement and consumption levels, then rational choice. It is in a less mature market environment, Li Ning product positioning in the "sports fashion", in line with this stage of people's understanding of the sport. & Nbsp; Li Ning brand products on the basis of the public based on the development of various sports specialty product development model is correct, but its function is to promote the segmentation of the market is not enough, with the fierce market competition, Li Ning Company the ability to grasp the process of market segmentation, the availability of more specialized follow international product and market positioning of follow-up, is the final and Nike, Adidas and other international brands, the key to the outcome of the competition. & Nbsp; difficult to see, the French national gymnastics team at the same time, Li Ning and Adidas competition, the final choice, "Li Ning" for their Olympic sports sponsor, Li Ning is an important opportunity to the international development of the company. Li Ning Company internationalization process very challenging. Chen Yihong Li Ning, general manager of the company that the jordan retro 14 white/fuchsia blast/black "internationalization" is a hard standard, not export some goods to open several stores in foreign countries so simple, but requires enterprises to reserve from an international team of other aspects. & Nbsp; According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, for strength less strong domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback style until his company designed to market adjustment process is too slow, but also obvious drawback of these international brands. & Nbsp; future competition arduous & nbsp; Li Ning Zhang said: "We want to wait until the Chinese market matures, we can mature and we clearly know that compared to Nike and Adidas these international top brands there is a huge gap, however, and back to back. Aishikesi other international second-tier brands or favorably compared to poor backward in the international brand image is not enough "& nbsp.; Li Ning company would like to make international brands, its success in the country is only just beginning, and its sales revenue in 1999 and 700 million yuan in the same period, Nike global revenue $ 8.995 billion difference of about 100 times. From Nike and Adidas can better fathom the global market strategy two international giants of Wall Street and the analysis in the annual report of the German stock market. Nike in 1998 before the global sales revenue growth of about $ 400 million, until the Asian market to grow to $ 1.253 b air jordan 11 space jam for sale illion in 1998, but with Michael Jordan retired in 1999 and intense competition, Nike global revenue fell compared with last year nearly $ 800 million. In the United States fell to $ 5.5 billion from about $ 5 billion. It fell to $ 1.2 billion from $ 890 million in Asia. Wall Street stock market performance year after year decline from 1999, the lowest closing price in 1997 was only half of the $ 48, has shrunk by 50%. Adidas in 1999 & nbsp; years after adjusting market strategy, a substantial increase in global income, an increase of nearly 500 million marks more than 9.91 billion marks in 1998, even more amazing is that it achieved in the Asian region year 1999 sales revenue 12. 800 million marks, compared with 1997 increased by nearly 80%. This success before its 1997 merger of several of the world's top Europe Salomon sporting goods company, as a global giant fight market strategy are inextricably linked. & Nbsp; China's sports industry is currently still in its infancy, but the foundation is relatively weak in the sports industry among the various components of the structure is not very reasonable, as well as constraints and management mechanism of some of the old model is not perfect, which makes now not exactly as a way to direct industrial operations. Now the structure of the entire sports system, it was impossible to use sport as a pure industry to operate, & nbsp; including sporting goods, sporting events and other aspects of the matter, and there is a certain distance according to purely commercial operations. China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Now we should work together to make the cake bigger, then points, so everyone will eat. 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Stockx is a parody of the stock market trading platform shoes, which is up to 12 points last night's five hottest shoes, can be seen from the figure, Top 5 in only one row in the third bit Air Jordan shoes, the rest were ranked first, second and fifth Adidas Yeezy series shoes and in the fourth row of the Adidas Originals NMD_R1 OG. in the first quarter of this year shoes buyer's market ranking, "white horse" the color of the Adidas Yeezy Boost 350 V2 shoes Yiqijuechen, second is this pair of shoes "red" color, as China special Lunar New Year "Air Jordan 12" NYC "in third, the fourth, fifth is about the same two pairs Adidas Ultra Boost 3. let us turn to last year, in the same year 2016 shoes issued by Stockx of the buyer's market rankings, "gray color orange" Adidas Yeezy Boost 350 V2 Air Jordan ranked first, 12 "The Master" and "Air" Jordan 12 "Wings" gap is not, in second, third place, quiet for a long time Adidas Yeezy Boost 750 ranked fourth. The fifth is a pair of "French Blue" color Air Jordan 13. further review, the 2015 annual shoes buyer market rankings, the top two are Adidas Yeezy Boost 350 Adidas Yeezy shoes, Boost 750 "Grey" in third, a "devil" Air Jordan 11 "72-10" ranked fourth, fifth is the Air Jordan 11 Low Bred". these positive sequence play is: 2015 shoes buyer's market, Top 5, there are 3 pairs of Yeezy, two pairs of Air, Jordan. In 2016, the shoes buyer's market, Top 5, had 2 pairs of Yeezy and 3 pairs of Air Jordan. By this year, the first quarter of the footwear buyer's market, Top 5, has two pairs of Yeezy, two pairs of UB, Air Jordan only one pair. before January 2015, Jordan Brand had a staggering 96% on the shoe resale market, while Adidas had a big share whether Nike, ADI or air jordan, these big brands design shoes has more or less detail makes you feel not satisfied. 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This year, the second launch of the Classic & Sidestripe classic series of more use of patterns and materials stitching techniques, in color and detail design is more in line with the trend of the winter. day brand VANQUISH 10th anniversary to build cooperation, PUMA x VANQUISH SLIPSTREAMConcepts x Birkenstock Boston 2014 holiday season cool joint drag comments on last article: "day brand VANQUISH 10th anniversary" to build cooperation, PUMA x VANQUISH SLIPSTREAM next article: Concepts x Birkenstock 2014 holiday season Boston joint cool drag / Adidas T-MAC 3 year dream magic magic color Orlando Packer Shoes the first well-known shoe store limited edition copy of Adidas T-MAC 3 in the Orlando magic color. Tracy McGrady is the magic was still very influential, but also for the Adidas to create a dedicated T-MAC 3, the whole body of the shoe shoe body touch imitation alligator skin texture collocation magic theme blue and silver details. Like friends, pay more attention to. 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